The girl group ICHILLIN’ has officially been named the muses for the unisex street brand PHASE WHITE.
On March 3rd, PHASE WHITE unveiled a stunning new pictorial featuring the group, formally announcing them as the brand ambassadors for the 26 S/S season.
A New ‘Phase’ of Style
In the released photos, the members of ICHILLIN’ trade their energetic stage personas for a chic, street-inspired aesthetic. Dressed in the brand’s signature unisex silhouettes, the group captivated fans with:
Refined Expressions: A more mature and sophisticated look.
Natural Posing: Seamlessly blending individual vibes with the brand’s identity.
Versatile Synergy: Effortlessly pulling off oversized and structured streetwear pieces.
The collection revolves around the slogan “Begin at the White Phase.” ICHILLIN’ reinterpreted this concept by treating “White” as a blank canvas, layering their unique personalities to showcase a spectrum of style without boundaries.
Girl group ICHILLIN’
Why ICHILLIN’?
A representative from PHASE WHITE shared the inspiration behind the partnership:
“The essence of ‘White’—a fundamental base where anything is possible—perfectly aligns with the diverse individuality of ICHILLIN’. They visually embody the values our brand strives for. We hope this collection inspires everyone to discover their own new ‘phase’.”
Looking Ahead
Starting with this pictorial, ICHILLIN’ is set to engage in various promotional activities as the faces of PHASE WHITE, further cementing their growing global influence in both music and fashion.
