The First Chapter of a New Era After Unanimous Contract Renewals
SEOUL – Today, the atmosphere at the Grand Hyatt Seoul was electric as the eight members of ATEEZ walked onto the stage for the press conference of their 13th mini-album, “Golden Hour: Part 4.” This comeback is particularly significant as it marks the group’s first official release after the news that all members have unanimously renewed their contracts with KQ Entertainment.
“Adrenaline”: A Sonic Revolution
The lead single, “Adrenaline,” is described by the members as a “raw, high-octane tribute to the fans who stayed by our side.” Departing slightly from their signature heavy synth-bass, the new track incorporates elements of punk rock and hyper-pop, creating a sound that Hongjoong describes as “dangerously energetic.”
During the conference, performance leader Wooyoung teased the choreography, promising it would be their “most physically demanding yet.” It features a 30-person backup dancer crew and a narrative-driven stage setup that mirrors the chaos of a storm at sea—a nod to their iconic pirate lore.
The Significance of “7 Years”
“Seven years is just the prologue,” captain Hongjoong told reporters. “By renewing our contracts, we wanted to send a message that our ‘Golden Hour’ hasn’t peaked yet; we are just entering the heat of the afternoon.”
This move has been hailed by industry analysts as a stabilizing force for the “4th Generation” of K-pop, proving that groups can maintain their momentum and brotherhood well past the industry-standard initial contract period.
Global Chart Expectations
The “Golden Hour” series has been a massive success for ATEEZ, consistently placing them in the top tiers of the Billboard 200. Industry experts predict that Part 4 will solidify their position as one of the most formidable live acts in the world, especially with a massive world tour slated for the latter half of 2026. Fans, known as ATINY, have already trended #ATEEZ_Adrenaline globally, with the music video teaser garnering 10 million views in under 12 hours.
